SEO-promotion refers to a set of actions that get the website to the top of the search engine rankings. What exactly is SEO? You can find more information here

 SEO (CEO) is a term that refers to the process of adjusting SEO (CEO) refers to the process of converting a website into a search engine. taken from the word Search Engine Optimization which translates to "search engine optimization". It refers to the process of adjusting an online resource to specific requirements and making it appear appropriate to appear at the top of search engines whenever you type in a query. 

How do contextual advertising and SEO optimization are related?

 The search engines Yandex and Google are two search engines that serve two purposes:

  •  Users can discover the information they require about any topic;
  •  Assist entrepreneurs in directing their traffic towards the website.

 Every business on the internet wants to be at top of the search engine results which increases the amount of hits, and also brings in more customers.

 There is a way to climb up to the peak of results of a search engine by:

  • contextual advertising;
  • SEO-optimization.

 The two strategies complement each the other and their usage is extremely effective in business promotion.

 The SEO features

 SEO optimization is a collection of technological options that are tailored to meet the needs and needs of the intended public, i.e. prospective clients. Responding to the requirements of the users, the optimised website is positioned in the top of the results for searches.

 SEO doesn't provide results in a short time. The effect of SEO is usually visible after a couple of months. The requirements for ranking and optimization are constantly evolving. It is essential to keep track of changes regularly and then adjust the online resource that is based on them. 

 Contextual advertising is a way to advertise

 This kind of advertisement is paid advertisements that automatically appear at the top of the search results, ahead of SEO-optimized websites. A crucial point to note is that some users are more likely to trust natural search results websites more than paid advertisements. Context is easy to identify since it is labelled "advertising."

 Paid advertisements, in contrast to SEO deliver immediate results. But both methods work equally well. Contextual advertising is the fastest method of advertising but optimization is slower. However, the benefit SEO has over SEO is that it's a more cost-effective than contextual.  

 What is SEO? How do you make SEO work?

 SEO promotion consists of the following methods:

  •  technical tasks: implementing non-content-related algorithms on the website that improve the ranking of the site in results of a search;
  •  Site adaptation: making content more relevant and understandable through the aid in the form of plugins (Wix, WordPress, Joomla) and by adding keywords
  •  external optimization: activities that take place in the absence of the promoted website which includes the generation of backlinks in order to boost rankings.

 Verify websites using search engines prior to publication

 Search engines review websites in three phases:

  • discovery, crawling,
  • Indexing of issuances;
  •   search and index.


 Search engines are equipped with algorithms that search for new Internet sources, verify the content of their pages, as well as keep track of the changes and updates. 


 At this point the search engine reviews the contents of the site to determine the quality of information, its uniqueness and the ability to meet user demands. If all these requirements are met the website is registered and saved within the system of databases.

 A resource is not indexed because of:

  • plagiarism;
  • poor-quality content and spam
  • lack of external links
  • the inability, due to a reason, to read the page.

The Ranking

 Search engines employ more than 200 rankings signals. The most commonly used ones are:

  •  credibility, reputation of the reputation, authority of the resource;
  •  loading speed;
  •  convenience for mobile devices;

Keywords on the page, as well as the tag for title.

 What is the CEO's role?

 SEO-related promotion for a site is comprised of these steps

  •  The installation of analytics systems is done using the analytics resource from Google. They aid in estimating the number of pages visited as well as the amount of minutes spent at the website and the frequency of visits to the site, and the keywords.
  •  Audit of the website for broken links duplicate pages and content that load slowly and incorrect display of pages on various gadgets and web browsers.
  •  Review of competitor's site.

 Sorting and collecting of semantic data based on the results of the most important queries: identification of the kind of website and the kind of tags, and the contents of the contextual advertisement.

 Internal optimization: creating content that includes keywords and is SEO-compliant Correcting inappropriate content and writing Title as well as Description metatags that have keywords, relinking the structural elements within the source. External adaptation: study of links that are on other sites, establishing new links, and controlling the indexing of these links.

 SEO marketing is a powerful instrument to increase a website's rank and make it stand out from millions of competition. It's a lucrative investment in the field of business development.

What is SEO? Basics of Search Engine Optimization?

by Lean Process time to read: 4 min